ABOUT US

Welcome to Sock Magic, your go-to spot for fun, funky, and feel-good socks in the heart of Santa Fe, New Mexico.

We are a women-owned, family-run, and locally rooted boutique that’s been bringing color, joy, and personality to our community (and beyond) for over 13 years. Our passion is simple: to help you find socks—and accessories—that make you smile. Whether it’s a playful cactus crew, cozy merino wool, or a bold Zia hat, we believe style should be expressive, comfortable, and uniquely you.

We proudly stock brands we love and trust, including Socksmith, Smartwool, MeMoi, Oooh Yeah, Foot Traffic, and more. When you shop with us, you're supporting a small team that cares deeply about craftsmanship, creativity, and community.

Whether you visit us in-store at our charming downtown Santa Fe location or shop online, we hope you feel the same spark of joy we feel every day. Welcome to Sock Magic—where your feet have more fun.